The head of mental health services in England has written to five major gambling companies, demanding urgent action on tackling gambling addiction and its impact on people’s health.
Claire Murdoch said incentives like VIP treatment should be banned to stop the “vicious gambling cycle”.
The industry said it was determined to make gambling safer.
Bets using credit cards are to be banned from 14 April, and the regulator is investigating “bet to view” schemes.
Former gambling addicts have told the BBC they feel they were “groomed” through promotions such as free tickets to football matches – leaving them in a spiral they “could not escape”.
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